Professional Services
AIA Shared Services
Brand Guidelines
Multi-country brand guidelines governing application across the Asia-Pacific region.
View Case StudyBrand Guidelines Malaysia.
Walk Production produces brand guidelines for growing SMEs, corporates, listed companies, and government agencies in Kuala Lumpur and Selangor, Malaysia. Our manuals cover visual identity, brand architecture, application standards, and tone of voice.
A brand guidelines project takes 6 to 8 weeks and serves as the definitive reference for everyone who touches your brand. Brand guidelines are developed by the same team that delivers our branding and corporate identity projects, ensuring accuracy between your brand assets and the manual that governs them.
Walk Production
at a glance.
2018
Established track record
40
In-house specialists
100+
Branding projects completed
100+
Brand elements documented
Brand guideline
sections.
A full brand manual breaks into five core sections. Here is what each section covers.
01 Brand Overview
The strategic foundation of your brand. Brand story, mission/vision/values, brand personality, positioning statement, and target audience overview.
02 Visual Identity
Logo versions and usage rules, clear space, minimum size, colour palette, typography, graphic elements, photography direction, and iconography style.
03 Brand Architecture
Masterbrand vs division usage, endorsed brand systems, sub-brand lockups, co-branding rules, and acquisition integration. Essential for groups with subsidiaries.
04 Application Guidelines
How to apply your brand across stationery, marketing collateral, digital, environmental, event materials, and merchandise. Practical examples and specifications.
05 Tone of Voice
How your brand communicates in words. Brand persona, writing principles, do's and don'ts, internal vs external communication, tagline usage, and boilerplate copy.
Brand
Overview
The strategic foundation of your brand. Brand story, mission/vision/values, brand personality, positioning statement, and target audience overview.
Visual
Identity
Logo versions and usage rules, clear space, minimum size, colour palette, typography, graphic elements, photography direction, and iconography style.
Brand
Architecture
Masterbrand vs division usage, endorsed brand systems, sub-brand lockups, co-branding rules, and acquisition integration. Essential for groups with subsidiaries.
Application
Guidelines
How to apply your brand across stationery, marketing collateral, digital, environmental, event materials, and merchandise. Practical examples and specifications.
Tone
of Voice
How your brand communicates in words. Brand persona, writing principles, do's and don'ts, internal vs external communication, tagline usage, and boilerplate copy.
Five-step
development process.
Our structured process ensures comprehensive documentation that your team can use. Total timeline: 6 to 8 weeks depending on brand complexity and review cycles.
01
Structure
We define the guideline structure based on your brand complexity, user needs, and how the manual will be used. Outline approval before content development.
- Guideline structure outline
02
Content
We document visual standards, write usage rules, develop application examples, and craft tone of voice guidelines. Content drafted section by section.
- Draft content sections
03
Design
Professional layout of the brand manual with clear organisation, visual examples, and practical formatting. The manual itself reflects your brand standards.
- Designed guideline draft
04
Refinement
Review with your brand team. Refinement based on practical usage considerations and stakeholder feedback.
- Revised guidelines
05
Delivery
Final brand manual in PDF format. Print production coordination if required.
- Final guidelines
Our
guideline work.
Finance
Apex Equity Holdings
Brand Guidelines
Brand governance documentation ensuring visual consistency across financial group subsidiaries.
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Renewable Energy
Ditrolic Energy
Brand Guidelines
Brand guidelines unifying solar, wind, and energy storage divisions under one system.
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Marine
Lianson Fleet Group
Brand Guidelines
Brand guidelines ensuring consistency across fleet operations and corporate touchpoints.
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Property
Magma Group Berhad
Brand Guidelines
Corporate guidelines governing hybrid brand architecture across property group subsidiaries.
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Hospitality
MyCEB
Brand Guidelines
Convention bureau brand guidelines for government and stakeholder communications.
View Case Study Brand guidelines
packages.
We offer brand guidelines at different complexity levels depending on your organisation size and brand architecture.
Why brands
choose us.
Built for Real-World Use
Every page has a worked example: a correct one, a wrong one, and the rule that separates them. Your marketing executives, agency partners, and procurement vendors can pick up the manual and apply it on day one without ringing back for clarification.
Typography, Voice, and Architecture
Logo rules are one chapter. We also document the type system, colour application across digital and print, photography direction, tone of voice with sample sentences, and brand architecture for parent and subsidiary marks.
Grows With Your Brand
Guidelines organised for businesses that scale. Add sections for new regions, products, or channels as your brand expands without restructuring.
You Own the Files
We provide editable source files so your team can update guidelines as your brand evolves. Or we maintain them on retainer.
Brand manual
formats.
We deliver brand guidelines in formats suited to how your organisation will use them.
01 Interactive PDF
- Clickable navigation and searchable text
- Embedded examples and visual references
- Easy to distribute, update, and version
Best for
- Day-to-day reference
- Vendor distribution
- Remote teams
02 Printed Manual
- Premium bound book for tactile reference
- Boardroom and key stakeholder presentation
- Archival format that signals brand investment
Best for
- Executive presentations
- Boardrooms
- Important partners
03 Online Brand Portal
- Web-based guidelines with downloadable assets
- Search, filtering, and user management
- Requires additional web development
Best for
- Large organisations
- Frequent updates
- Controlled access
Interactive
PDF
- Clickable navigation and searchable text
- Embedded examples and visual references
- Easy to distribute, update, and version
Best for
- Day-to-day reference
- Vendor distribution
- Remote teams
Printed
Manual
- Premium bound book for tactile reference
- Boardroom and key stakeholder presentation
- Archival format that signals brand investment
Best for
- Executive presentations
- Boardrooms
- Important partners
Online
Brand Portal
- Web-based guidelines with downloadable assets
- Search, filtering, and user management
- Requires additional web development
Best for
- Large organisations
- Frequent updates
- Controlled access
Brand guidelines
questions.
Brand guidelines become essential when multiple people create materials for your brand. The key indicators are team size greater than 5 people, working with external vendors, multiple locations, franchise networks, frequent staff turnover, or plans to scale.
In practice, three things. New vendors pick different fonts and colours because no one told them which to use. Printed materials come back with the wrong logo lockup and have to be reprinted at cost. Marketing time disappears into answering the same brand questions every quarter. Guidelines remove all three.
Length depends on brand complexity. Basic brand guidelines for SMEs are 40 to 50 pages. Comprehensive guidelines for corporates are 60 to 80 pages. Enterprise guidelines for multi-brand organisations exceed 100 pages.
Yes, we can refresh outdated guidelines, add new sections (digital applications, tone of voice), restructure for improved usability, or expand coverage for new brand elements.
Guidelines should be reviewed annually for relevance. Updates typically needed when you add new applications, expand to new markets, or refresh visual elements.
Yes, we conduct brand training sessions for your team and key vendors as part of brand activation. Training ensures guidelines are understood and applied correctly.
Brand guidelines require an approved logo as foundation. We can include logo design in your project, developing both logo and guidelines in an integrated process.
Interactive PDFs are ideal for vendor distribution. Easy to email and require no special software. We can also create vendor-specific extracts with only relevant sections.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemised proposal within 1 week.
04
Kickoff
Brief finalised, production starts.