Finance
BlueBricks
Content Marketing and SEO
Position one for competitive finance keywords. 160+ articles over 35 months for loan agency.
View Case StudyContent Marketing Agency Malaysia.
Walk Production is a content marketing agency in Kuala Lumpur and Selangor providing end-to-end content marketing for corporate and B2B companies. We handle content strategy, content creation (blogs, case studies, whitepapers, reports, infographics, video), distribution, and performance reporting with SEO and GEO optimisation built in.
Copywriters, designers, and video producers work together on every retainer, so strategy, articles, visuals, and distribution all come from one team with one voice.
Walk Production
at a glance.
In-house copywriters, designers, and video producers create all content with monthly performance reporting.
2018
Established track record
40
In-house specialists
6
Integrated marketing services
Content marketing
services.
Six core content formats produced under one in-house team. Run them as a connected retainer, or commission individual formats as you need them.
01 SEO Blogs
SEO-optimised blog articles that rank in Google and are structured for citation in AI-powered search like ChatGPT, Gemini, and Perplexity. Every article is researched, written, and edited to drive organic traffic and grow domain authority over time.
Deliverables
- Keyword research
- SEO writing
- GEO optimisation
- Editing and proofreading
- WordPress publishing
- Internal linking
02 eBooks & Whitepapers
Long-form content that captures research, frameworks, and industry insight. eBooks and whitepapers position your team as an authority, and double as gated assets for lead generation.
Deliverables
- Topic research
- Long-form writing
- Editorial design
- Charts and diagrams
- Cover design
- Print-ready files
03 Newsletters & Email Campaigns
Targeted email content that keeps prospects and customers informed. Monthly newsletters, product updates, and nurture sequences are written and designed to land cleanly in inboxes.
Deliverables
- Email copywriting
- Template design
- Subject line testing
- Segmentation support
- Performance tracking
- Compliance check
04 Infographics & Data Visualisation
Complex data turned into clear, on-brand visuals. Infographics make research findings, statistics, and processes easier to share, embed, and remember across channels.
Deliverables
- Concept and storyboard
- Data visualisation
- Iconography
- Bilingual versions
- Print and web formats
- Source citations
05 Video and Multimedia Content
Short-form social videos, explainers, and corporate features that bring written content to life. Filmed on location and edited in-house, with motion graphics and captions added throughout.
Deliverables
- Scripting and storyboards
- Filming and direction
- Motion graphics
- Subtitles and captions
- Platform aspect ratios
- Multilingual edits
06 Social Media & Marketing Assets
Social posts, presentation decks, and digital collaterals that extend each content campaign across channels. One core piece is repurposed into multiple formats, so production stays efficient.
Deliverables
- Social post design
- Carousel posts
- Slide decks
- Sales collateral
- EDM templates
- Brand-consistent layouts
Our content marketing
work.
Technology
Foodpanda
Content Marketing
1,890 articles. 7,100+ new keywords. 35x keyword growth. 1,000%+ traffic increase.
View Case Study
Technology
PriceShop
Content Marketing
246 articles expanding organic visibility across consumer electronics categories over 6 months.
View Case Study Content marketing
packages.
Two core retainer tiers. Both include strategy, creation, and performance reporting.
Content marketing
process.
A six-step process: strategy, planning, production, optimisation, distribution, and reporting. Each cycle informs the next.
01
Strategy & Audience Research
Audience personas, content pillars, and editorial direction. We map content to buyer journey stages so every piece earns attention rather than fills a calendar slot.
- Personas
- Pillars
- Calendar
02
Topic & Keyword Planning
Keyword research, gap analysis, and topic prioritisation. We balance search volume, intent, and competitive difficulty before writing begins.
- Keywords
- Briefs
- Sequence
03
Writing & Visual Production
In-house copywriters draft each piece while designers and video editors handle visuals. Strategy, words, and visuals develop in parallel.
- Drafts
- Graphics
- Video
04
Editing & SEO/GEO Optimisation
Editors check facts, tone, and structure. SEO specialists optimise headers, meta, internal links, and citation-ready snippets for AI platforms.
- Edits
- On-page SEO
- GEO checks
05
Publishing & Distribution
WordPress publishing, social repurposing, EDM scheduling, and partner outreach. One core piece becomes multiple distribution assets.
- Publish
- Repurpose
- Distribute
06
Reporting & Strategy Refinement
Monthly performance review covering rankings, traffic, engagement, and AI citations. Findings feed the next quarter plan.
- Dashboards
- Insights
- Roadmap
Content strategy
services.
Before creating content, we develop strategy that aligns with your business objectives and ensures every piece serves a purpose.
01 Audience Research & Personas
Research your target audiences to understand their information needs, pain points, and content preferences. Detailed personas guide content topics and formats.
02 Content Pillar Development
Identify 3 to 5 core topic areas where your company has expertise and audience interest. Content pillars provide structure for ongoing content planning.
03 Content Gap Analysis
Analyse competitor content and keyword opportunities to identify gaps your content can fill. Ensures content targets opportunities rather than saturated topics.
04 Editorial Calendar Planning
Quarterly content calendars mapping topics, formats, and publication dates. Calendars align with business milestones, industry events, and SEO opportunities.
05 Content Funnel Mapping
Each piece in the calendar is tagged to where it serves: search-led awareness posts, comparison and case-study content for shortlisted buyers, and pricing or proof content for sales hand-off. Reporting shows which stage is producing.
Audience
Research & Personas
Research your target audiences to understand their information needs, pain points, and content preferences. Detailed personas guide content topics and formats.
Content
Pillar Development
Identify 3 to 5 core topic areas where your company has expertise and audience interest. Content pillars provide structure for ongoing content planning.
Content
Gap Analysis
Analyse competitor content and keyword opportunities to identify gaps your content can fill. Ensures content targets opportunities rather than saturated topics.
Editorial
Calendar Planning
Quarterly content calendars mapping topics, formats, and publication dates. Calendars align with business milestones, industry events, and SEO opportunities.
Content
Funnel Mapping
Each piece in the calendar is tagged to where it serves: search-led awareness posts, comparison and case-study content for shortlisted buyers, and pricing or proof content for sales hand-off. Reporting shows which stage is producing.
Why brands
choose us.
One Team for Strategy, Writing, and Design
Strategy, copywriting, design, and video are produced by the same in-house team. Briefs, drafts, and visuals stay aligned without external coordination or vendor handoffs.
SEO and GEO Built In
Every article is optimised for traditional search and AI-powered platforms like ChatGPT, Gemini, and Perplexity. Content is prepared for discovery in Google and answer-engine environments.
B2B and Corporate Specialists
We write for technical industries, regulated sectors, and corporate audiences. Our editors handle finance, manufacturing, government, and professional services briefs.
Monthly Reporting and Strategy Reviews
Each retainer includes a performance dashboard, top-content review, and next-month plan. You see what is working before the next sprint begins.
Content marketing
questions.
We create blogs, case studies, whitepapers, industry reports, guides, infographics, presentations, social media content, video, and email content. Our in-house team handles writing, design, and video.
We provide both. Our service includes strategy development, audience research, editorial planning, content creation, and performance reporting.
Content marketing retainers require a minimum 6-month commitment. Content marketing requires time to build momentum and demonstrate results.
Our content marketing retainer ranges from RM 2,000 to RM 15,000 per month, depending on the workload. The lower tier covers a steady output of blog articles and social adaptations. The upper tier adds editorial strategy, whitepapers, case studies, and monthly performance reports.
A content marketing agency plans, writes, designs, and publishes content that brings qualified enquiries to your business. The work covers keyword research, editorial planning, writing, design, internal linking to your service pages, technical SEO checks, and monthly performance reports. At Walk Production, our in-house copywriters, designers, and SEO team handle all of this from Kuala Lumpur and Selangor.
Both. Our strength is B2B, working with local and international corporate clients across technology, healthcare, plantation, and professional services. We also handle B2C work for retail and hospitality brands that need long-form editorial alongside their social content.
No. All content is written by our in-house writers. For very large workloads above 200 articles per month, we may bring in contract writers to support the team, held to the same quality standards. AI is only used for keyword research and briefing, never the final draft.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemised proposal within 1 week.
04
Kickoff
Brief finalised, production starts.