Introduction
Kintex is an upholstery and covering materials supplier based in Malaysia, providing fabric, PVC and PU leather, and related materials to furniture, automotive, and commercial clients. The company serves trade buyers who require reliable sourcing for their production needs across a range of upholstery applications.
Walk Production was appointed to deliver a website redevelopment and search engine optimisation initiative. The project scope covered UI/UX design, web content writing, website development, SEO, blog management, and cloud hosting support. The objective was to build online visibility and reach trade buyers searching for upholstery supplies.
The existing website lacked the structure and content depth needed to compete in organic search. A complete rebuild was required to present the product range professionally and establish Kintex as a credible supplier within the Malaysian market.
Our Solutions
Website design and development
The website revamp began with an art direction exercise to establish a professional visual identity suited to trade buyers. A clean interface using modular layouts organises product categories so buyers can find relevant materials by type, application, or specification. The creative direction prioritised client-approved product imagery and clear category navigation.
The site features dedicated landing pages for each product category, with individual product pages providing material details, specifications, and application guidance. The UI/UX approach prioritised fast load times and mobile responsiveness, recognising that many trade buyers browse supplier websites from mobile devices during working hours. Cloud hosting support, where included in scope, can cover regular backups, security patching, and server performance monitoring for the media-rich product catalogue pages.
Content writing and blog management
The B2B website copywriting covered product descriptions and service pages that communicate technical material specifications while addressing common buyer questions. Each product category page received original copy explaining material properties, suitable applications, care instructions, and ordering guidance. The writing balances technical accuracy with readability for both experienced buyers and those new to upholstery materials sourcing in Malaysia.
An ongoing blog strategy is intended to build topical depth in the upholstery supply sector. Regular articles covering industry topics, material guides, and application advice support organic visibility over time. This content programme reinforces the main service pages through internal linking while positioning Kintex as a knowledgeable supplier that understands the needs of furniture and automotive manufacturers and commercial buyers.
Search engine optimisation
The B2B SEO services targeted commercial keywords with strong purchase intent relevant to upholstery supply in Malaysia. Meta titles, descriptions, and on-page content were optimised for target search terms. A structured keyword strategy mapped priority phrases to specific product and service pages across the website.
Technical SEO addressed image compression for faster page speed, descriptive alt text for all product images, and permalink structure improvements. Google Search Console and analytics tools were integrated to track ranking movements and organic traffic performance over time. Ongoing monitoring allows the team to identify new keyword opportunities and adjust content strategy based on actual search data and seasonal demand patterns for upholstery materials.
The Results
Ranking work was carried out for upholstery-related queries across fabric and leather material categories, with ongoing tracking of organic keywords through Google Search Console. Search performance depends on factors outside any single project and cannot be guaranteed.
The professional presentation and structured content programme support Kintex’s ability to attract business enquiries from trade buyers. The cloud hosting arrangement provides ongoing technical stability and performance, allowing the team to focus on content publishing and SEO refinement rather than server administration.
Project Gallery
Related Questions
What does a website revamp project typically include?
A website revamp typically covers art direction, UI/UX design, content writing, technical development, and on-page SEO. The scope depends on business objectives and the condition of the current site. For product-based businesses, it often includes category page design and integration of client-supplied product imagery.
How long does SEO take to show results for B2B businesses?
SEO results vary by industry competitiveness and starting position. B2B websites with consistent SEO work can begin showing search visibility improvements over a 3-6 month window, though timing and outcomes depend on factors outside any single project and cannot be guaranteed. Consistent content publishing and technical optimisation help support progress in competitive supply-chain markets.
Why is blog management important for B2B supplier websites?
A regular B2B blog writing service supports SEO by creating additional indexed pages targeting relevant long-tail keywords. For B2B suppliers, regular articles demonstrate industry knowledge and provide useful information to potential buyers. Blog content also creates internal linking opportunities that strengthen the authority of core product pages.
What technical factors affect website SEO performance?
Technical factors include page load speed, mobile responsiveness, URL structure, image optimisation, and proper meta tag implementation. Server performance and hosting reliability also contribute to search engine rankings. These elements help search engines crawl and index content correctly and efficiently.
How does cloud hosting support benefit business websites?
Cloud hosting support, where included in scope, can cover server monitoring, regular security updates, automated backups, and performance monitoring without requiring in-house technical resources. For product-heavy websites with many images, hosting support helps maintain fast page load times that benefit both user experience and search visibility.
